The University of Arizona

Google Analytics Summary Stats

Here are some descriptive statistics for some commonly-used Google Analytics metrics, for the last two quarters.

These number summarize results from about 70 websites that we track, which range widely in size, scope, traffic, and purpose.

A brief explanation of each metric is at the bottom of the page. Please see the Google Analytics Terminology page for more details.

First Quarter 2017 (Jan. 1, 2017 thru March 31, 2017)

Metric Average Median Range
Sessions 7,965 1,790 36 to 127,043
Pageviews 18,963 4,947 97 to 314,936
Users 6,080 1,286 58 to 91,998
Pages per session 2.81 2.75 1.10 to 6.02
Average Session Duration 2 min 8 sec 2 min 10 sec

0 min 28 sec to
4 min 14 sec

% Bounce Rate 54% 53% 35% to 89%
% New Sessions 71% 73% 10% to 92%
% Mobile 27% 25% 4% to 66%

Fourth Quarter 2016 (Oct. 1, 2016 thru Dec. 31, 2017)

Metric Average Median Range
Sessions 7,172 1,598 17 to 111,301
Pageviews 17,528 5,295 26 to 267,007
Users 5,466 1,082 8 to 82,193
Pages per session 2.88 2.69 1.13 to 9.12
Average Session Duration 2 min 12 sec 2 min 6 sec 0 min 14 sec
to 8 min 2 sec 
% Bounce Rate 53% 51% 29% to 92%
% New Sessions 68% 72% 10% to 94%
% Mobile 26% 26% 2% to 65%

Sessions - A session is the period time a particular user is actively engaged with your website.

Pageviews - Pageviews is the total number of pages viewed. Repeated views of a single page are counted.

Users - Users who have initiated at least one session during the date range.

Pages / Session - (Average Page Depth) is the average number of pages viewed during a session. Repeated views of the same page are counted.

Avg. Session Duration - The average length of a session.

Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page. 

New Sessions - An estimate of the percentage of first-time visits.

Mobile - The percentage of sessions that were not from a desktop computer.