Here are some descriptive statistics for some commonly-used Google Analytics metrics, for the last two quarters.
These number summarize results from about 70 websites that we track, which range widely in size, scope, traffic, and purpose.
A brief explanation of each metric is at the bottom of the page. Please see the Google Analytics Terminology page for more details.
First Quarter 2017 (Jan. 1, 2017 thru March 31, 2017)
|Sessions||7,965||1,790||36 to 127,043|
|Pageviews||18,963||4,947||97 to 314,936|
|Users||6,080||1,286||58 to 91,998|
|Pages per session||2.81||2.75||1.10 to 6.02|
|Average Session Duration||2 min 8 sec||2 min 10 sec||
0 min 28 sec to
|% Bounce Rate||54%||53%||35% to 89%|
|% New Sessions||71%||73%||10% to 92%|
|% Mobile||27%||25%||4% to 66%|
Fourth Quarter 2016 (Oct. 1, 2016 thru Dec. 31, 2017)
|Sessions||7,172||1,598||17 to 111,301|
|Pageviews||17,528||5,295||26 to 267,007|
|Users||5,466||1,082||8 to 82,193|
|Pages per session||2.88||2.69||1.13 to 9.12|
|Average Session Duration||2 min 12 sec||2 min 6 sec||0 min 14 sec
to 8 min 2 sec
|% Bounce Rate||53%||51%||29% to 92%|
|% New Sessions||68%||72%||10% to 94%|
|% Mobile||26%||26%||2% to 65%|
Sessions - A session is the period time a particular user is actively engaged with your website.
Pageviews - Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
Users - Users who have initiated at least one session during the date range.
Pages / Session - (Average Page Depth) is the average number of pages viewed during a session. Repeated views of the same page are counted.
Avg. Session Duration - The average length of a session.
Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page.
New Sessions - An estimate of the percentage of first-time visits.
Mobile - The percentage of sessions that were not from a desktop computer.